Academia
James Madison University
2018-2022 Bachelor of Science
Creative Advertising Major
Educational Media minor
Chesapeake Bay Governor’s School
2016-2018 High School Diploma
Earned college credits in association with Rappahannock Community College
Skills & Proficiencies
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Canva
Microsoft Office
Google Suite
Design and Layout
Creative Thinking
Interpersonal Skills
Communication
Social Media
Certifications
Google Analytics for Beginners
Work Experience
Social Media & Digital Marketing Manager
March 2022 - Present | Crosskeys Vineyard
Curate content for social media, including: Facebook, Twitter, and Instagram
Photography and videography of daily activities, food, and wine
Social media copy
Develop, implement, and coordinate original content for email marketing strategies in order to increase vineyard attendance and brand loyalty
Track and interpret social media analytics.
Development of brand identity and online reputation
Intern Management - create goals and tasks, oversee content creation, and review performance
Tasting Room Associate
June 2021 - Present | Crosskeys Vineyard
Assess customers’ needs and preferences and make wine recommendations
Educate guests on the wines and history of the vineyard
Nurture an excellent customer experience
Volunteer Work
Blood Drive Organizer
2016-2019 | Red Cross
Coordinated with the neighborhood HOA to rent the clubhouse, aid with set-up and clean-up, and provide snacks.
Scheduled appointments for participants.
Created promotional fliers and media posts.