Ole School Alumni Group
THE ASK
Create a media campaign for Ole School that exhibits their values and informs viewers of the services they offer.
THE INSIGHT
The Ole School Alumni Scholarship Group is comprised of James Madison University Alumni spanning over 35 years. They are dedicated to the diversity and enrichment of the JMU student body, providing them scholarships, mentorships, and community.
THE IDEA
Retro, 80’s themed campaign
GOALS
We want to give a spotlight to both the mentors and current student members.
We want to bridge the gap between the different generation in order to create a more bonded community.
THE RATIONALE
Trends always come back around and right now students are into the “retro” or “vintage” look. Because many of the Ole Schoolers graduated from the 80s, we wanted to bridge a gap between the generations by bringing that style into current trends.
THE EXECUTION
Going off the retro style, we created an eye-catching revamp of the current theme, using their colors incorporated into vintage patterns and throwback music.
MEDIUMS
Print - Buttons & Mailers
Social Media - Instagram
Digital - School TVs
Left: Front of newsletter
Right: Back of newsletter
Mailer
This mailer would be sent quarterly to JMU Alumni, local businesses, Multicultural organizations, and current/future donors. The goal is to have it be a way for the organization to inform non-org members about events, opportunities, and how to get involved.
Button
This button can be given out to both current members and students who attend in-person events and is meant to be a conversation starter to get the organization's name out to the public.
INSTAGRAM STORIES
Story 1
Each member class would get their own “playlist” or story highlight. This “playlist” would be highlighted in gold on that tab, and the first to play when the story highlight is clicked on.
Story 2
The second story would introduce the member with their favorite song from that decade.
Story 3
The final story would be the a short description of the member and their favorite Ole School memory.
DIGITAL - CAMPUS TV’S
This slide would play on the TV’s around campus in places such as SSC, Madison Union, and DHall. They act as a digital poster that includes information about events and a QR code can be scanned to take the viewer directly to Ole School’s website to learn more information.
Class
SMAD 332
Client
Old School Alumni Group
Year
Spring 2022
The Team
Hanna Giewont
Megan Penhale